Rankin is a top name in the subversive stream of British fashion photography. Rankin Live is a unique exhibition on display at the Old Truman Brewery in London and gives the public the opportunity to be featured within the work themselves. The exhibition has two separate areas, Rankin Retrospective and Shoot Men, Rankin.
The exhibition looks back at Rankin’s prolific career, from his more commercial work to his more intimate shots. And the co-founders of Dazed & Confused magazine show us a varied selection of photos of Kate Moss.
The exhibition taking place until 18th September made me consider the variety and creativity that Rankin brings to every portrait shot he produces. He rarely, if ever regurgitates the same dull front on image, which lead me to think there is no excuse these days for your business portraiture to do the same. From the outset you may think the only back drop to use is an office with your CEO sat at their desk, but when taking corporate images you want to capture the personality of your business and the people within it, the same way Rankin captures the personality of his subjects.
Jodie Kidd reveals the new World Polo series trophy. John D McHugh/PA Photocall
Not everyone is a fan of having their picture taken, which can result in a stiff almost uncomfortable image being produced. You need to be able to rely on a professional photographer to make your subject feel relaxed and at home in their surroundings. Using an outdoor location can break up the generic shots or even a behind the scenes location will be more interesting to your audience.
Mayor Boris Johnson on the London Eye for the launch of the Visit Britain campaign. Carl Court/PA Photocall
It is good to remember that people buy people so achieving great professional corporate imagery for your business can be one of the key elements to increase sales and notability in a socially media driven world. A nice, clean relaxed profile picture can be the difference between just your friends and family following you on Twitter or a whole new world of potential business.
Post by Penny Joyner (Marketing Executive for PA Photocall)
